Lifecycle Email Marketing Manager

in Nashville,, TN

Lifecycle Email Marketing Manager Job

Job Description Job Attributes+

  • Job ID

    7139244

  • Req #

    22048

  • Job Location

    Nashville,, TN 37211, US

  • Job Category

    Marketing & Sales

  • Job Type

    Permanent

Blackstone Talent Group, an award-winning technology consulting and talent agency is seeking a Lifecycle Email Marketing Manager to join our team at our client’s site in Nashville,, TN.

As the Lifecycle Email Marketing Manager, you will own, deploy and manage email communications to all leads and platform users from ideation and creation of content to audience segmentation and deployment. The ideal candidate is efficient and comfortable with managing numerous automated email flows, sending targeted email sends to in-flight opportunities, and analyzing email campaign data to determine success and areas of improvement. Your main goal will be to deliver an amazing email experience to every persona in our clients network that guides them through the buyer’s journey and helps deliver meaningful revenue.

In this role, you will:

  • Develop and implement email outreach campaigns to prospective, new and existing clients, and end-users, with a major focus on engaging and converting platform users into leads for the sales teams
    • Own automated user onboarding programs that advance leads through the buyer’s journey
    • Develop, own and manage Built’s email communication calendar
    • Conduct ongoing A/B optimization tests of all areas of the email strategy (subject lines, copy, frequency, time of day/week, etc.) and communicate the results of these tests through reporting
    • Work collaboratively with revenue leaders to develop and optimize lead scoring rules to deliver highly engaged leads to the sales team
    • Work closely with our digital and creative teams to create, optimize and test new copy, email creatives, and landing pages
    • Manage email service provider tools, sender reputation, email list management
    • Report on email campaign results, CRM database health, and provide insight and suggestions
    • Plan, develop, implement and manage in-house email and push marketing campaigns (no agency execution team) across the customer journeys, with a strong focus on converting paid traffic efficiently and engaging both sides of the marketplace
    • Own campaigns end-to-end from strategy and build to reporting, analysis, and optimization
    • Plan, design, and execute lifecycle marketing tests to uncover opportunities for driving increased campaign engagement and conversion
    • Work closely with internal stakeholders to ensure lifecycle communications are closely aligned with sales cycles, product releases, user experience, and more
    • Identify and troubleshoot issues in complex marketing programs

Qualifications:

  • 2-5 years of B2B or B2C email marketing and lead nurturing experience is required
    • Hands-on marketing automation experience, and able to build email marketing campaigns and workflows within Pardot or similar platform and Intercom
    • Expertise building dynamic, highly-targeted messaging and campaigns tailored to distinct buyer personas (i.e. ensuring each audience receives unique content)
    • Adept at creating communication flows based on user behavior
    • Firm understanding of privacy laws including CAN-SPAM, GDPR, TCPA, and other email/SMS compliance regulations
    • Proven track record of driving demand through targeted campaigns and nurture programs
    • CRM production skills: basic HTML/CSS knowledge and thoughtful QA process
    • Experience with Demandbase and/or Sendoso is a plus
    • Superb verbal/writing, communication, and presentation skills
    • Excellent organizational and time management skills
    • Experience sourcing and managing vendor relationships for marketing program execution
    • Unquestionable integrity and excellent work ethic




Blackstone Talent Group is a division of Blackstone Technology Group, a global IT services and solutions firm that implements technological solutions across commercial industry verticals and the US Federal Government. Blackstone’s global talent augmentation practice was founded in 1998. Blackstone Talent Group has offices in San Francisco, Denver, Houston, Colorado Springs, and Washington, DC. We specialize in providing clients the best talent across a variety of industries and sectors.

EOE of Minorities/Females/Veterans/Disabilities

Additional Information

Who We Are

ABOUT US
Founded in 1998, Blackstone Talent Group is one of three divisions of Blackstone Technology Group. The other two divisions are Blackstone Federal, a premier engineering + transformation agency that serves the federal government, and Trellis Energy, the largest transaction management software firm fully dedicated to serving the natural gas industry. Blackstone Technology Group is a privately-held global IT services, solutions and resourcing firm. Headquartered in San Francisco, Blackstone now has more than 300+ employees across five offices nationwide. Blackstone Technology Group’s mission is to help clients adapt to the demands of a digital world, and has garnered an impressive track record of delivering successful results to a client list that includes Fortune 100 businesses and US federal, state and local government.

WHAT WE DO
We provide contract, permanent and managed resource services to our clients. We source for commercial businesses and non-profits, as well as government clients requiring security clearances from public trust through multiple levels of top secret. Some of our skill specialties are IT, IT Operations, Engineering, Accounting and Finance, and Executive Search.

HOW WE DO IT
Our team never stops building connections with talent. And our network of fully-vetted, ready-to-work professionals allows us to provide exceptional speed and accuracy in our resource delivery that is unmatched in the industry. With a relationship-first engagement approach, we most often become a trusted partner with our clients and operate as an extension of their organizations.

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