Growth Marketing Manager, Web Optimization

in Nashville, TN

Growth Marketing Manager, Web Optimization Job

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    Nashville, TN 37211, US

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Blackstone Talent Group, an award-winning technology consulting and talent agency is seeking a Growth Marketing Manager, Web Optimization to join our team at our client’s site in Nashville, TN.

Our Client is looking for an exceptional Growth Marketing Manager, Web Optimization to join our demand generation marketing team. As the Growth Marketing Manager, Web Optimization, you will work cross-functionality with design, product marketing, engineering, revenue operations teams to continually optimize our web experience and deploy innovative strategies to drive growth through our web channels. The ideal addition to the team is a person who understands how to optimize web user paths for numerous personas and is excited to create user experiences that easily translate value into a delightful experience.

In this Role, You Will:

  • Drive overall strategy and vision for, defining, delivering, and owning objectives and key results
    • Leverage your breadth of digital experience to drive growth across Built’s self-serve and enterprise business in partnership with content, digital marketing, and product marketing teams
    • Build quarterly and annual roadmaps, working with key product, sales, and marketing stakeholders to understand their goals and initiatives, assess business impact, and prioritize accordingly
    • Manage a roadmap of growth web experiments to drive performance and conversions, distilling results into valuable insights.
    • Identify gaps in website content and work with teams to build, deploy and manage new web pages
    • Work with our Design and Channel Marketing teams to streamline omni-channel campaign execution through personalized and delightful web experiences
    • Partner with marketing and engineering leadership and identify web optimizations to improve both the web user experience and performance
    • Provide reporting benchmarks and dashboards of web activity, site performance, conversion rates, and revenue funnel attribution


  • Bachelor’s degree
    • 5+ years of digital web marketing experience (website product marketing, optimization, and personalization) preferably in a B2B SaaS environment
    • Proficient with web experimentation, analytics, and AB testing tools
    • Strong organizational, project, and time management skills
    • Understanding of user experiences best practices and how to conduct user research
    • Ability to communicate testing results and insights to non-web experts
    • Comfort working in a fast-paced, start-up culture
    • Experience with SEO is a bonus but not required

Blackstone Talent Group is a division of Blackstone Technology Group, a global IT services and solutions firm that implements technological solutions across commercial industry verticals and the US Federal Government. Blackstone’s global talent augmentation practice was founded in 1998. Blackstone Talent Group has offices in San Francisco, Denver, Houston, Colorado Springs, and Washington, DC. We specialize in providing clients the best talent across a variety of industries and sectors.

EOE of Minorities/Females/Veterans/Disabilities

Additional Information

Who We Are

Founded in 1998, Blackstone Talent Group is one of three divisions of Blackstone Technology Group. The other two divisions are Blackstone Federal, a premier engineering + transformation agency that serves the federal government, and Trellis Energy, the largest transaction management software firm fully dedicated to serving the natural gas industry. Blackstone Technology Group is a privately-held global IT services, solutions and resourcing firm. Headquartered in San Francisco, Blackstone now has more than 300+ employees across five offices nationwide. Blackstone Technology Group’s mission is to help clients adapt to the demands of a digital world, and has garnered an impressive track record of delivering successful results to a client list that includes Fortune 100 businesses and US federal, state and local government.

We provide contract, permanent and managed resource services to our clients. We source for commercial businesses and non-profits, as well as government clients requiring security clearances from public trust through multiple levels of top secret. Some of our skill specialties are IT, IT Operations, Engineering, Accounting and Finance, and Executive Search.

Our team never stops building connections with talent. And our network of fully-vetted, ready-to-work professionals allows us to provide exceptional speed and accuracy in our resource delivery that is unmatched in the industry. With a relationship-first engagement approach, we most often become a trusted partner with our clients and operate as an extension of their organizations.

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